There is no doubt that YouTube is an excellent tool for video marketing. The first and easiest thing that came in mind is to use the site to share your promotional videos, build a followers base, interact with your target customers and also broadcast live events. But, are aware that you can also use it to boost your search engine optimization strategies?
When you utilize the SEO powers of YouTube in the right manner, and use the offered features and options properly, you will increase your rankings, making it easier for your potential customers to find you through the major search engines.
Initially, when you upload your videos at YouTube, make sure that you will use all of the available features properly.
ADD LINKS IN THE VIDEO`S DESCRIPTION
Write a suitable description under your video and make sure to include keywords which are relevant for your website. Do this properly, use only the best keywords for which you want to rank and include links to the pages you want to rank.
USE YOUTUBE TAGS
The YouTube tags are a must to make your video more discoverable. The proper way here is to use tags which are keywords and are the most suitable for your video and market.
For your local SEO efforts it is a must to add a location for your YouTube video. Have in mind that such strategy is suitable for small, local businesses or videos created for a specific local branch of a global company.
When your video is up and optimized, the next step is to utilize other social media networks to promote it.
PROMOTE YOUR VIDEO THROUGH SOCIAL MEDIA
First, add your video to your Google+ page. Interconnecting of all your content across Google’s services will help you to establish a brand and gain SEO benefits. After that use your other social networks profiles on Facebook, Twitter, LinkedIn and other sites, to promote your video. For sure this strategy will help you to rank higher and get it more traffic to your video and website.
Go even further and get the most out of your YouTube videos by going beyond the YouTube post and social media.
EMBED YOUR YOUR YOUTUBE VIDEOS
When you embed them on your site and other web properties it can help you rank for them. Most of the SEO gurus are stating that the number of times the video is embedded it will also influence how well it will rank.
Now when you upload your promo videos use these tips to make sure that you will not miss the SEO benefits you could get from high quality, optimized and properly targeted videos.Share